Start-up

Duration of the experience

Summer 2024

~

Early 2026

Product Designer

Context

As a city lover, I always dream of building a map-based platform that can make us feel more immersive, connected, and interactive with the physical world. A Disney-like experience where online - the multimedia stories, and offline - the parks give us a magical experience throughout the user’s journey.

With the co-founding of Locarie, I took on the path to tackle that problem. Through the process, we built two MVPs. With V1 - a social marketplace for seamless city experiences, and V2 -a map-making social app that makes everyone a map maker.

As a city lover, I always dream of building a map-based platform that can make us feel more immersive, connected, and interactive with the physical world. A Disney-like experience where online - the multimedia stories, and offline - the parks give us a magical experience throughout the user’s journey.

With the co-founding of Locarie, I took on the path to tackle that problem. Through the process, we built two MVPs. With V1 - a social marketplace for seamless city experiences, and V2 -a map-making social app that makes everyone a map maker.

My roles & Skills

Co-founder, Product designer, Product Manager.

Co-founder, Product designer, Product Manager.

V2.0

Q1 2025 - Q3 2026

See full details

V1.0

Q3 2024 - Q1 2025

See full details

V2.0

Q1 2025 - Q3 2026

Brief

Map your stories -
Building a map-based app that wants to make maps as a form of medium fun and social.
Bla Bla Bla

Map your stories -
Building a map-based app that wants to make maps as a form of medium fun and social.
Bla Bla Bla

My roles & Skills

V2.0 - In charged of the product design from 0 to 1, working closely with our Shenzhen-based outsourcing team to deliver front-end (Flutter) and back-end (app logics, APIs - Google Login, Mapbox, AWS) development, e.g., actively providing design solutions when hitting technical challenges.

V2.0 - In charged of the product design from 0 to 1, working closely with our Shenzhen-based outsourcing team to deliver front-end (Flutter) and back-end (app logics, APIs - Google Login, Mapbox, AWS) development, e.g., actively providing design solutions when hitting technical challenges.

Problem

Sharing and recommending locations with personalized content to a friend is not an easy task.

Sharing and recommending locations with personalized content to a friend is not an easy task.

Solution

Building a map-making social app that makes everyone a map maker by sharing locations that are meaningful to themselves, friends, and audiences.

Building a map-making social app that makes everyone a map maker by sharing locations that are meaningful to themselves, friends, and audiences.

Home

Home

Specific location

Specific location

Collection

Collection

Goal: Creating a seamless transition between the map & bottomsheet.

zoom

zoom

Goal: Creating a seamless transition between the map & bottomsheet.

zoom

zoom

zoom

zoom

Locarie 2.0 MVP

Discover maps & collections UI & UX (Key feature)

Locarie 2.0 MVP

Discover maps & collections UI & UX (Key feature)

tap to zoom

tap to zoom

tap to zoom

Key user flow

Key user flow

zoom

zoom

Locarie 2.0 MVP

User profile, & Create / Edit collection UI & UX

Locarie 2.0 MVP

User profile, & Create / Edit collection UI & UX

  • Via popup Bottomsheet

  • Via popup Bottomsheet

User profile

User profile

  • Via within collection

To create

/ edit collection

tap to zoom

zoom

New

/

Existing

zoom

New

/

Existing

New

/

Existing

Press to zoom

Editing content

Editing content

/

/

/

/

/

/

Branding & Marketing

Branding & Marketing

Bio... xxx xxxx xxx xxx xxx
xxx xxx! Wh at’s the intention - Bio.. . xxx xxxx xxx xxx xxx xxx xxx! What’s the intention - Bio... xxx xxxx xxx xxx xxx
xxx xxx! What’s the intention - Bio... xxx xxxx xxx xxx xxx
xxx xxx! What’s the intention - Bio... xxx xxxx xxx xxx xxx
xxx xxx! What’s the intention -

Bio... xxx xxxx xxx xxx xxx
xxx xxx! Wh at’s the intention - Bio.. . xxx xxxx xxx xxx xxx xxx xxx! What’s the intention - Bio... xxx xxxx xxx xxx xxx
xxx xxx! What’s the intention - Bio... xxx xxxx xxx xxx xxx
xxx xxx! What’s the intention - Bio... xxx xxxx xxx xxx xxx
xxx xxx! What’s the intention -

y

=

Easy to create personal content

-y

=

Hard to create personal content

x

=

Hign spatial (map-base UX)

-x

=

Low spatial (feeds-base UX)

Main Background for multi-context contents

An example with playful dynamic contents

An example with playful dynamic contents

An example with the postcard

An example with the postcard

Substack

Substack

Instagram

Website

Website

substack.com/@locarie

Instagram.com/@locarieapp

www.locarie.com

Share collection

Share collection

Locarie 2.0 MVP

Locarie 2.0 MVP

Challenge, lesson, and what make it ended.

Challenge, lesson, key take aways,

Challenge, lesson, key take aways,

V1.0

Q3 2024 - Q1 2025

Young, native, and energetic, together me and my cofounders build an MVP and managed to invited ~ 80 high quality London local businesses .

Young, native, and energetic, together me and my cofounders build an MVP and managed to invited ~ 80 high quality London local businesses .

Brief

Building a social marketplace powering seamless city experiences - We want out businesses to own a space where location, offerings and stories are not only showcased together, but also curated to maximise representation and quality.

My roles & Skills

V1.0 -

V1.0 -

Problem

  • Physical shops seek targeted exposure that will bring customers in-store.

  • People crave personal updates from shops that drives them to go offline.

  • Current products fragment the omnichannel experience, offering scattered information instead of seamless connection.

  • Physical shops seek targeted exposure that will bring customers in-store.

  • People crave personal updates from shops that drives them to go offline.

  • Current products fragment the omnichannel experience, offering scattered information instead of seamless connection.

Solution

A location-based app that bridges online and offline experiences, connecting physical shops with targeted users through direct updates and seamless discovery.

Locarie 1.0 MVP

Connecting with businesses

Challenge, lesson, key take aways,

Challenge, lesson, key take aways,

Pitch deck and next iteration design

Challenge, lesson, key take aways,

Challenge, lesson, key take aways,

Challenge, lesson, and what make it ended.

Challenge, lesson, key take aways,

Challenge, lesson, key take aways,

The end

Challenge, lesson, key take aways,

Challenge, lesson, key take aways,