Brief – a year of research on the topic: "Too Big to Fail: Architectural Agency vs Cultural Technology".

In this project, "The London Legacy Week", I researched London’s financial industry and its corresponding relationship with the city’s built environment and experiences. Behind the picturesque skyline of the City of London and its futuristic skyscrapers, which invite millions of tourists each year, lies a world where investments are made, money is protected, and legacies are forged. A discreet world of global UHNWIs placing their stakes in the growth of London and the country.

Traveling west from the City, we enter an area known as West London. Here, we find iconic parks, squares, and architecture, such as the famous Victorian and Georgian terrace houses. However, don’t let this calm, boutique, and high-English romance deceive you into thinking it has nothing to do with the global capitalist world that the City of London is known for. In fact, one could say that behind these romantic terrace houses and cobblestone streets is where the real action happens—deals are made, businesses are conducted, and legacies are established.

To explore this discreet topic, I chose to deliver its exploration and critique through a hypothetical design proposal framed within a fictional story and narrative.

Inspired by works such as HBO’s Succession, Showtime’s Billions, and Kleptopia by Tom Burgis, the presentation of "The London Legacy Week" takes the form of a 10-minute pitch through fictional slides. It tells the story of a hypothetical one-week event where global UHNWIs fly into London for a forum and its corresponding services—such as ultra-scarce real estate portfolios, insider talks and gossip exchanges, art exhibitions and auctions, and other VIP experiences.